The Noire Waters vision is to connect people of diverse backgrounds and make memorable experiences on the water around the world. We do this by sharing boating culture, building partnerships with the community, and creating a foundation of shared experiences on the water for years to come.​

The #MakeNoireMemories ® campaign is inspired by our first boating season in 2021, where patrons created and shared lasting memories on the water in Washington D.C.

Our apparel embodies the foundation of Noire Waters: BOLDNESS, VERSATILITY, and EXPLORATIVE. Whether you're on the water, in the mountains, or wearing for leisure. Always remember to #MakeNoireMemories.